Role: Agency Producer | Line Producer
Client: TATA Consultancy Services (TCS)
Product: NYC Marathon App
Use: Broadcast | Taxi TV | Web Pre-Roll
As the lead sponsor of the 2016 NYC Marathon, TATA Consultancy Services (TCS) wanted to produce a spot that highlighted both the emotional and practical value of their marathon app -- tech that allows you to track the progress of a runner in real time during the race.
Originally briefed as a web-only production, the spot was eventually picked up for broadcast as well as NYC Taxi TV during the event.
Director: Erica Rose | DoP: Arina Bleiman | Art Director: Steven Tran | Writer: Bryant Thompson | Editor: Kris Roberts