Role: Agency Producer
Product: Retail Sales
Use: Web Pre-Roll | Smart TV | In-Store
For the 2016 Holiday season, Staples wanted to own the stigma that they're not the most fashionable place to buy gifts and turn it on its head.
And while they may not be the store that comes to mind for the hottest gifts, their inventory tells a different story.
Each product spot is meant to show the transition of dread to delight and embrace the surprise that Staples actually stocks things that people want and care about.
Producer: Monica Remark | CG & Animation: Think Tank Creative | Art Director: Steven Tran | Writer: Bryant Thompson