Role: Agency Producer
Product: CoverMe Insurance
Use: Cinema | Web Pre-Roll | Digital OOH
The transition from reckless abandon to the complete abandonment of recklessness can be a quick one -- especially when real life kicks in.
Manulife wanted to create a campaign that reminded its target audience just how fast life can change and the importance of being prepared for the things that will matter most in the future.
Agency Producer: Cameron Moffat | Line Producer: Jennie Montford | Director: Anton Joseph | Art Director: Kyle Scotland | Writer: Julie Stolberg | Production: The Corner Store | Photography: Kerry Shaw