Role: Agency Producer
Client: A&W Canada
A&W Canada is the first restaurant chain in North America to drop plastic straws. To celebrate their change-over to sustainably sourced, biodegradable material, we took the last of the stockpile and built 35’ long and 6’ high structure using 140,000 plastic straws.
The move will help keep roughly 82 million single-use plastic straws from landfills each year, so we wanted to find a big way to show just how good change can be.
Agency Producer: Kerry Bhangu, Sarah Lee | Art Director: Vic Bath | Copywriter: Jordan Lawson, Sophia Lucken | Fabrication: TYGH Studios | Photography: Kayla Rocca