Role: Agency Producer | Line Producer
Client: ACTRA Toronto
Product: Service Promotion
ACTRA actors do it better.
That's the core message of the 100 videos produced for this campaign.
ACTRAgram was a website designed for ad professionals to send industry relevant video messages to their colleagues in the business.
Each message served a dual purpose:
1) A funny or blunt message to a friend or enemy
2) A friendly reminder that paying for top talent is worth it.
Director: Paul Bates | DoP: Scott McClellan | Art Director: Travis Cowdy | Writer: Lyranda Martin-Evans | Editor: Michael Durst